Its poor performance Shui Zhiguo.docVIP

 PAGE \* MERGEFORMAT 14 Its poor performance Shui Zhiguo Sales have surgery Effective Will be limited Whose fault is Many company managers complain that their salesman told us a lot of problems, resulting in lower operating performance, and when we have contacted the salesman, the same complaints. In fact, as far as we know, a number of enterprises operating performance is not good, not exclusively salesman problem, or the salesman said that the main problem is not with the policies and enterprises salesman said not as bad. In order to help these companies, we have companies should create the conditions for the salesman to make some comments. Company and the salesman recriminations. Clerk that the Company’s products are not features, price and quality there is no advantage, advertising and promotion efforts is not enough, the wage policy is also not reasonable; companies that: ‘If the product is selling, it should salesman do? ‘As long as the salesman ability. What products can be sold. Both have some truth, but the view will be biased. Objectively speaking, the role of salesman is absolutely great what can not sell copies, he can only be certain prerequisites and conditions, in order to maximize the role; same time, the company is absolutely impossible under what conditions are available premise, carry out the market development. Enterprise’s goods force, sales force and image force co-deciding the operating results. Goods force and sales force is to determine the business results of the most basic power. Image force is thus derived by doubling or double the power. The three are mutually reinforcing and strengthening the relationship. Sales force is mainly determined by the salesman, but here the ‘salesman’ is generous in general concept, the level of the operational capacity of individuals and can not play a decisive role in business performance. Modern marketing to emphasize that the overall offensive and defensive capabilities. Both call for a h