JLF brand growth reveal the truth of.docVIP

 PAGE \* MERGEFORMAT 18 JLF brand growth reveal the truth of Emergence of the phenomenon of the industry’s JLF As a rapid rise of liquor brands, JLF wine took only a few years time, so they did 10 Jige Yi sales, ranks among the top five liquor market, brand intangible value is a whopping 2.88 billion, and China National Food Industry Association has been awarded ‘the next century Chinese famous liquor brand’. This is the history of the Chinese wine market, it should be reduced to a phenomenon, the author may wish to call it ‘JLF phenomenon’. There phenomenon, there is the essence can be resolved. JLF co-operation with the Wuliangye taken OEM approach. It should be said that this mode of production itself, no innovations, and even wine market can be said that commonly used methods of production, but the JLF brand, why can such a short period of time, in so many white label wine, the rapid and steady building sites and expanding it? Opened mask, dive down, the industry emerged in the ‘JLF phenomenon of’ the source is where? JLF no coincidence that the creation of marketing miracles, but by the internal laws to be found. In my opinion, JLF secret of success in large part due to its unique ‘begins with self-confidence, and finally adhere to’ brand footprint ideas and operational strategies. From December 10, 1998, the first five-star JLF bottle of wine from the winery six workshops Wuliangye offline now, JLF is so confident walking, JLF is so I continued to perform her brand core values of the source. Brand Focus: Self-confidence and uphold the Some people say that wine is China’s cultural legacy, and as Beijing Opera, it will not die. Chinese liquor has become a carrier of culture, from the Dukang brewery to the present, white interpretation of numerous legendary stories and historical allusion. Since then, the liquor is the most literate of the traditional industries, have great vitality. However, at present, in the brutal competition in the market concen