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JLF together Hanlon
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JLF together Hanlon
Han Dragon and JLF marriage, is private capital in China’s liquor industry, capital operation, another big move. Hanlon joining JLF will no doubt provide a strong financial backing, more useful for JLF build ‘China’s first liquor business’ strategy implementation. The new company backed by two major capital JLF giant, will gain a greater release of kinetic energy, which for the JLF’s long-term, sustained and healthy development of a very positive impact,
Equity Transfer JLF foresight
JLF six years of development, from the agency brand, developing brand to have a brand, build a well-known trademarks in China. In 2004, for the JLF to enhance the development of enterprises is an important milestone in the sale of such shares in a company, the new president, Fu Jun, Hualian out what considerations?
‘Hanlon Township, Sichuan Province in China’s wine has a very good resource is a very powerful company, as a strategic partner to join, right JLF and New Hualian beneficial’, the new president, Hualian Fu Jun said: ‘Private Enterprises advantage of complementarity between the resources is a general trend, while the right to operate a modern enterprise with ownership separation is also needed for development. I have this person has always been in favor of the cooperation, that cooperation is more important than the competition ‘.
Wu Xiangdong, general manager, said: ‘traders such as the JLF there are many, some of our competitors also very good, JLF now have an advantage, but not enough obviously, if you want to make a clear advantage, need to brand and regional markets greater input ‘.
From 2003 and 2004 sales data, JLF’s sales growth is not fast in previous years. The reason is mainly financial chain, industrial chain, a part of the marketing chain is still relatively weak, in the enterprise system also needs further improvement, but these are the introduction of external forces can be improved. The transfer of part of th
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