Jiucheng manufacturers do not understand Dealers.docVIP

 PAGE \* MERGEFORMAT 8 Jiucheng manufacturers do not understand Dealers I was a dealer, from 1992 to undertake his father’s son to join now, with the large and small manufacturers also played a lot of dealings. In recent years in cooperation with manufacturers, confrontation, wrangling with each other spider and even revenge, feelings about a lot: Why do business to make money, but pulled out so many things? Analysis of the root is the word, there are many vendors on the fundamental understand the asymmetry, popular point, is that not many manufacturers really understand the dealer, the dealer’s knowledge is too superficial, just stay on the surface, or even remain at the factory unilateral subjective awareness. Of course, the other hand, many dealers do not really understand the manufacturers, or manufacturers to ask for from fees, it would not be so painless. I later went undercover factory study done a few years of factory operations staff, but also proof of this, many manufacturers in many markets each year, the cost will not flower, or even wasted, while the dealer is not to be. The problem lie? Manufacturers distributors do not know, what is reflected in what areas? 1. Relations as Between manufacturers and distributors what is the relationship? The surface, speaking naturally and cooperative relations: the equality of cooperation, resource sharing, cooperation and win-win, the money we earn. But the theory is the theory, in actual operation, manufacturers tend to vendor relations should be defined as superior-subordinate relationship, the dealers as their own subordinates, the factory became a manager, in accordance with the thinking on the next point to look at and the cooperation of distributors or dealers with the manufacturers asking what activities, either by requiring dealers to comply with any provision of manufacturers, and even, in some occasions, also identifies himself as the number of its dealers, rather than that the number of partners ac