Lanhu Die- competitive differentiation and success.docVIP

 PAGE \* MERGEFORMAT 11 Lanhu Die: competitive differentiation and success Marketing strategy may be to copy nature, resulting in not only product market competition, homogenization, but more importantly, the homogenization of marketing strategy. How do I get rid of a simple homogeneous market competition, the strength of competing fight, how to small and broad, surprise cut into the market, how to make themselves strong competitors, such as Lin’s intra-industry competition in an invincible position as a number of small and medium enterprises to get to think about. As the strength of weak and small and medium enterprises can make use of existing resources are limited, differentiation into the market has become a magic weapon for their participation in the competition. The differences in marketing to pursue the ‘difference’ is the product of ‘imperfect alternatives’, that is, product features, quality, service, marketing, etc., the most important is the differentiation brought about by the low cost of market operations. There are differences in order to have the market in order to compete in the market came out top. Recently, a health drink called Lanhu Die in Guangzhou opening in the market, it is the difference marketing can bring a lot of reference to SMEs. Location category, three birds with one stone Differentiated Marketing The most important thing is to pinpoint their own position in the market, so the competition can be reflected in its own characteristics, can in the competition at a lower cost to achieve the purpose of occupation of the market. Lan Hudie while the introduction of wild sea buckthorn, etc., as raw material, has a unique health care function, however, whether as a beverage market, or as a listing of health care products are faced with enormous market pressures. If we use the conventional approach operations market, according to characteristics of their products is certainly considered the first of its fall into the category of functi