Large supermarkets should be strengthened to attract consumers in the middle of the region.docVIP

 PAGE \* MERGEFORMAT 14 Large supermarkets should be strengthened to attract consumers in the middle of the region ‘The United States spent nearly 70 years to develop large-scale supermarkets, while in China, only 10 years of history and future of supermarkets in China, there will be greater development! ‘Boldly predicted an industry,’ according to the market in percentage terms, the U.S. supermarket retailing accounts for 35%, with China accounting for 5.5%, so China can be done at least 2,200 large-scale supermarkets. ‘Perhaps it is because a similar variety on the market to determine, whether Chinese or foreign investors will be looking together to the supermarket chains in China, China’s supermarket chain to obtain an unprecedented large-scale development. Case Study of Beijing, Beijing 2003, a total of 26 supermarket chains 730 stores; to achieve retail sales of 17.01 billion yuan, up 28.8% of the retail chain contribution to the growth rate of 42.8%, a Beijing business selling chain the largest share of the Yetai. Other parts of the country made almost the same speed. High-speed development has brought the rapid saturation of large supermarkets, according to report, Shanghai, Jinan, Fu-zhou, Shenzhen and other places have become a large supermarket or a saturated state. Most of the domestic business in order to Carrefour as an example, are located in the city center, open square meters of business area on the comprehensive supermarket. However, Ge Jia, like Carrefour, like the lack of global procurement system, so in all major supermarkets in the variety, price and service is almost the same way, thus forming a fierce internal friction between the homogeneity of competition. With the increase in saturation, this homogenization of the competition intensified. The other hand, due to economies of scale supermarket chains a very obvious form of business enterprise to be profitable in order to reach a certain size (ie the lowest appropriate scale, MES), so s