Lenovo Brand Bianshen- Brand Globalization compulsory.docVIP

 PAGE \* MERGEFORMAT 4 Lenovo Brand Bianshen: Brand Globalization compulsory Lenovo has recently put its own brand from a legend into a lenovo, and completed the registration of this new global brand for their own brand of the future global expansion of clearing obstacles. There is no doubt that Lenovo does this do to bring about their own business is not a small loss, because the legend, after all, had many years of precipitation, but there is no way, even if the loss, Lenovo must do, if not brand-free culture of transformation of the globalization of its brand expansion is impossible. Chinese enterprises are in a closed market environment to build their own brand, in this environment have not registered with cultural and legal barriers. However, with the development of enterprises, expansion of the brand to the global market when the trouble come one after another, and why? The world market is not a single cultural market, but the plates consisting of multi-cultural market, products as a substance of things and the cultural conflict is relatively small, its circulation of regional markets of different cultures are generally not a big obstacle, However, the brand is not the case, and a brand as a conceptual symbol, especially since some start-up brands often has its cultural connotation, and a culture among the generation of regional brands, and the answers on the deep cultural imprint in the region in this region might be a good, scientific, and healthy, but when it flows to other cultures among the plates, it will happen the significance of unexpected changes, even worse, the brand in a certain culture plates in the negative impacts. In this way, a small brand symbol in different cultures will give rise to different sections of the significance of the unity of the brand has already failed, and this is one to achieve the global expansion of the brand is incredible. Not only in the symbolic sense of cultural disputes, that is, the sound, it will also bring