Lenovo retreat.docVIP

 PAGE \* MERGEFORMAT 12 Lenovo retreat Get out Lenovo Olympic marketing vice president in charge Li Lan, compared with the previous two weeks, the ears finally clean a bit. Lenovo announced December 4, 2008 Beijing Olympic Games, will no longer renew the Olympic TOP sponsorship program, the relevant rights and interests will be the end of 2008. Message 1, Li Lan, the parties immediately launched a ‘campaign’, want to get first-hand information. But the staid Li Lan did not subsequently withdraw from the reasons given for a clear answer. She just said that enterprises in different stages have different practices. She said: ‘Beijing Olympic Games, we will continue to adhere to sports marketing, and more inclined to promote a regional marketing. ‘It is obvious that Lenovo Olympic TOP sponsor to withdraw the firm determination of the ranks. Why quit? Perhaps more telling point of view of experts. ‘Vigorously carry out marketing activities of financial support is always, even to have a strong financial support, if the gap between input and output is too large, marketing strategy, or will change. ‘Beijing Olympic Economy Research Information Department Jiang Weihua, director of marketing campaigns to define the general laws,’ Olympic marketing investment is even greater ‘. Lenovo reportedly received as early as in 2004, the identity of the Olympic TOP sponsors have spent on the ‘real money ‘6500 million. At the same time, from 2007, the Lenovo Olympic marketing activities are a series of public service to market, whether it is the torch of the original design, is now hot for the selection of torchbearers, radiation, 34 cities ‘Olympic Games 1000 County Line’, or help sign campaign team performance-enhancing ‘Global Champions Program’. ‘Lenovo’s brand demands more, not a core brand idea to the implementation of integrated marketing, increase global visibility plagued Lenovo. ‘Some experts also believe that the early Lenovo Olympic marketing is to the stars and t