Lenovos strategy of price cuts.docVIP

 PAGE \* MERGEFORMAT 17 Lenovo’s strategy of price cuts August 3, 2004, integrity and heat. But the weather inflammation strongly heated than the battle on the business. Lenovo, the China and Asia’s largest PC manufacturers in time will be between its home computer at home Yuet series of large price reductions across the board, the lowest an even reached 2999 yuan, the assembly of machines than the average price of even cheaper, open-branded PCs’ price ‘less than 3,000 yuan precedent. For a time, media and industry outcry: in the computer industry price war fought to open! The computer industry should tread the mistake of the color TV industry. ... ... Some analysts believe that Lenovo’s price cuts in order to compete more market share, secure its status of Asia’s first computer makers, Lenovo in terms of the price cut of ‘interpretation’ is to implement a ‘township PC Programs’, occupy small and medium cities and The potential market towns in order to tamper with the computer consumption, low-cost PC ‘permafrost’. Indeed, low-priced low-end market is knocking one of the most powerful weapon, Lenovo so heavily in ‘price cut’ is obvious that competition for a larger market share, however. Open numerous and lively pick the ‘veil’, we will be surprised to find that Lenovo is not only in price competition, not only in order to compete more ‘summer’ share in other words, Lenovo’s current price reduction is not just a tactical , but rather strategic Emperor to abdicate Supplier As we all know, a computer hardware is the most expensive processors and displays; software is the operating system, the processor is the long-term dominant, the Intel Pentium family of processors places, from Pentium I to Pentium II, III; each generation launch Pentium processor computer market will rise to the ‘surging’, the number of computer machine manufacturers to become proud partner of Intel, as if once the ‘legitimacy’ sources of income will be rolling. In fact, many domestic PC gi