Li is still a small nurses grievances over the offense-.docVIP

 PAGE \* MERGEFORMAT 8 Li is still a small nurses grievances over the offense? ] b] ‘little nurse to marry into the wealthy’ event recall [/ b] December 10, 2003, Beijing Wangfujing Hotel, a four-year-old marriage agreement is eventually signed a secret: L’Oreal Group, acquired the small nurse. Former head of the small nurse Lee Chi Tat said: ‘In this long process, I often Paolo (L’Oreal Group, the Chinese president) moved by the sincerity. Later, I realize that the brand belongs to a small nurse today and future consumers, rather than part of what the corporate level. L’Oreal has the operational experience of multinational companies, for how to advance the development of small nursing, we conducted multi-year communication. ‘ Some people were worried about: L’Oreal heavily in the acquisition of small nurse, is to eliminate the Chinese market, a strong competitor. In response, L’Oreal China’s public relations firm voice of the relevant persons to be denied. And said: ‘L’Oreal will never wipe out the brand of nurses. From product positioning, said the small nurses are other brands which can not be replaced. ‘Even Paolo pairs of Li up to ensure that’ absolutely will not let a small nurse disappeared ‘, and come up with a detailed development plan for the brand and eventually persuaded Lee Chi Tat. But the facts? From 2003 to the present, a full five years later, a small nurses disappeared, and L’Oreal are getting angry. Sorry sorry for small-nurse In 1989, Lee Chi Tat was founded in Shenzhen Li Sida Daily Chemical Co., Ltd., started production and sales of cosmetics. Since 1997, Li Sida launched a small nurse’s brand about three years, a small nurse into a national brand. In 2003, a small nurse is ‘thriving’, sales revenue of 40 million euros, the market share of nearly 4.4%, and has been in China 280 thousand sales outlets, in the Chinese women’s brand awareness was 90%, known as local the three major skin care brands. This is a how valuable asset. Thr