Li Ning for standard intention-.docVIP

 PAGE \* MERGEFORMAT 10 Li Ning for standard intention? According to official media reports, in order to meet the expanding global market, Li Ning Sports Goods Co., Ltd. will replace the third quarter of 2010 a new LOGO, products related to Li Ning athletic shoes, apparel, accessories and balls, and all other product lines, while the global Li Ning VI stores and businesses will use this new flag. Li Ning, the new logo is still mired in the old logo design concepts, not only inherits the classic “LN” visual assets, but also the abstract of the original Li Ning, “Li Ning crossover” movement, replaced the “human” shape to explain the movement values, lines more agile, profile shape is more tough, more dynamic and sense of power. Media also reported that Li Ning will enable the “Make The Change” (to change the bar’s new slogan to replace the original “anything is possible.” Read these stories, I have not surprised, but feel some relief. Because it’s Li Ning to show how much effort and change. Perilous Li Ning in terms of years, described as mixed, it is dangerous. While the Olympic Games in 2008 stole the show, while sales also will be some growth, but the pattern of the market because it did not occur once the event marketing changed much. In 2009, Li Ning, about 83 billion yuan of sales income ranked third in China’s sports goods industry. Nike First, about 102 billion yuan ($ 1 = 6.00RMB to conversion, Adidas second, about 8.7 billion yuan (1 Euro = 9.00RMB conversion. Li Ning himself in 2009 sales of more than Adidas, the second highest. It is also possible. because, Nike and Adidas’s sales revenue generally includes Taiwan, sales in Taiwan will not be too small, say frequent changes in exchange rates so that they go beyond the digital level, the possibility is there, above my lower exchange rate conversion is calculated according to the. However, this can not be that much of a problem, present an even greater crisis is blowing to Li Ning. Tha