Length of the combination- crack R amp;amp; D enterprise channel marketing dilemma.docVIP

 PAGE \* MERGEFORMAT 5 Length of the combination: crack R amp;amp; D enterprise channel marketing dilemma ‘Blessing were horses, I know how a disaster? ‘, May be too much emphasis on technology, the results of core competitiveness, technologically advanced companies often consciously or unconsciously, ignore the marketing capacity-building. I just contacted a few days ago such a case, ‘sparrow may be small, fully-equipped,’ What is life like, it is worth to recommend. Sparrow Case A company is a very well known in the industry’s R amp;amp; D-based environmental protection enterprises, last year launched a broad prospect of new environmental technologies, products, marketing management, after a due to the difficulty of understanding is not deep, rush to the market a result of After a lot of dealers not only get the selling price varies, but some weaker dealers made a disproportionate market power of attorney, so a lot of the market in a very long time no sign of improvement. In order to save a critical situation, a company hired an experienced professional managers who take care of the new product, hoping to turn the tide, the new manager decided to reinvent the wheel, introduced a new marketing policy, efforts to open up a new channel system. A remedy, however, the company found between the old and new channels of business because of the chaotic pre-market policies and vague Acting Regional conflicts have taken place and the rapid expansion of the opening of years up to a company’s management also appeared within the conflicts, the new managers believe that to be resolute and because there is no market as a business than the old channel is not even a bad thing, CEOs think ‘governing a large country like cooking a small dish’, the channel also needs to adjust slowly. Introduced one after another, a company caught in the contradiction between reform and retreat. The root causes of the plight of channel marketing This case is by no means the case, it repres