Length of the combination of sweeping market.docVIP

 PAGE \* MERGEFORMAT 18 Length of the combination of sweeping market Thai new company is a leading mobile phone manufacturers, a few years ago with the correct market positioning and the amount of money in ad spending has been among the best in the mobile enterprise. However, in recent years, Nokia, Motorola and other multinational giants, with its strong R amp;amp; D capabilities to accelerate the pace of product renewal, the Thai new company’s business situation worse. In order to reverse this predicament, the Thai new companies invest heavily in research, in the March 2006 launch of breath D828, D908, D868 three new products. Thai new company high hopes for these three new products, and sent the rich Li Xiaoping as a business product manager, he can turn things around it? As we all know, communication industry, product life cycle is very short. The company had no choice but through constant introduction of new products and pocketed the profits in the short term. Owing to the promotion of new products often requires a lot of investment and therefore I reduced the profitability of new products. Li Xiaoping after he took office think about the first question is: how to effectively improve the new product’s life cycle, to achieve new products and companies often sell products, organic combination of new products and make selling more long-term, and often sell products to sell for more and effective Thailand to enhance the market share of new phone and realize more profits? In fact, how to extend the product life cycle is troubled by many domestic mobile phone enterprises problems. Due to lack of core technologies, domestic mobile phone enterprises can only through the ‘small steps sprint’ approach introduced in the functional and appearance of design to obtain new and improved products to a profit. But the harsh reality tells us that too many new products on the market, new product failure rate is too high. A well-built new product came out to be a large numb