Liquor should be how to operate the terminal market in order to ensure that manufacturers a win-win-.docVIP

 PAGE \* MERGEFORMAT 9 Liquor should be how to operate the terminal market in order to ensure that manufacturers a win-win? Liquor manufacturers are complaining every day: ‘Oh, now liquor, a year to drink down a brand, it is hard to do. Pre-investment has not recovered in the popular market, but the other brands. ‘ Dealers are saying: ‘Now manufacturers are asking us to do the terminal, the terminal can be you know the risks we do how do? Personnel into not say, and earns total pressure in a hotel, and when to come back I do not know amp;quot; Terminal is to say: ‘Which brand liquor profits high, I would sell liquor who. ‘Here’s profits include a variety of slotting allowance, knot paragraph cycle, the actual liquor profits. Most consumers is: ‘This year we drink, I’ll drink anything, which is popular drink wine, I drink wine. ‘ The reality before us, resources are limited. We want to respect the reality, but also study the reality. Channels are at every level in the pursuit of maximizing their own interests, the interests of any party to have a big conflict and loss, ultimately will lead consumers to switch brands. How to overcome and resolve these shortcomings, each manufacturer that are trying to explore. 1, the hotel is how the threshold of the terminal be built, and it Just how high? In fact, the hotel itself does not bar, the hotel liquor, right and proper. The hotel is now set up a variety of alcohol threshold The reason is because the hotel itself has a brand choice, they will in accordance with their wishes, choose to give them profitable brands. As a result, most of the weak brands and new products will be very passive. In such cases, these manufacturers in order to survive, in order, it will certainly leave no stone unturned shortcuts. Today what is the best way to take a shortcut? As we all know, that is ‘bribery’. If the bribe is relatively small, so be it could be a strong brand can be there? As a result there ‘bribery’ popularity, and now