Listing Promotion we should pay attention to products and prices.docVIP

 PAGE \* MERGEFORMAT 5 Listing Promotion we should pay attention to products and prices 1, the price 1), the key is to rationalize the price system channel Increasingly inspired by the mass consumer market competition, manufacturers rely on the channel should be larger than a sense of reliance on distributors of the brand. Dealers in the purchase price to bargain with manufacturers not only in order to increase gross margin levels, he must be allowed to benefit under the house, and even sometimes in order to compete at home and losing the next race to cut prices. Enterprises in the new round of promotion, they must rely on the strength of channels, but the manufacturers in order to get more help and support of dealers, distributors price cuts may not be able to blindly yield to solve the problem, the key lies not in lower prices, but rationalize the whole price system, it is important to straighten out the dealer channel in order to protect a stable and reasonable levels of profit. In this sense, the manufacturers sales representatives at all levels to assist dealers and orderly competition arising therefrom, and improve services, the implementation of marketing policies of manufacturers better incentives in place in time, to punish violators reasoned, truly fair and just reward and punishment, but also it is possible for distributors to the commercial interests of manufacturers market their interests. 2), co-ordination among various departments Generally speaking, in order to achieve a specific goal (such as market share, sales and growth rates), business development of pricing policy, when companies need to coordinate between different departments of the pricing differences, for example, the marketing department and financial sectoral differences. Finally, to companies listed on the pricing strategy and other strategies organically linked together. 3) promotion of enterprises in the market when pricing issues should be considered: A. development of pro