Looking for non-market factors in the emblem of common wine marketing.docVIP

 PAGE \* MERGEFORMAT 7 Looking for non-market factors in the emblem of common wine marketing Rumors, “do good and liquor brand, emblem of wine are good at doing the terminal!” Zhishi right here in Sichuan, Anhui, a small number of well-known enterprises. In fact, both “emblem of wine” or “River wine”, no province is all the wineries have the same business model, the corresponding provinces in the province of the wineries are not the same management style. Provinces between enterprises in the province core competencies, and the corresponding means to survival, profit model, management style is very complex, vary between enterprises in the province, there is no standard “emblem of wine model” or “mode and liquor.” Instead, each core competencies, management style, can be found in different provinces co-owner. For example, “not good at doing marketing” of the “non-famous wine” field, the “investment, trade-based” approach of the wineries, both distributed in Anhui Gujing Distillery Group, also located in Sichuan Qionglai winery group, Sichuan Luzhou Winery Group, Maotai Town brewery group, the thousands of wineries, although belonging to “emblem of wine”, “Sichuan wine” , “Qian wine”, but their core competencies, business model and so on, almost the same. in the “not good at doing marketing” of the “well-known enterprises,” the field, eager to buy the business model with the brand, with Sichuan Wuliangye, Luzhou Old cellar, Eguchi alcohol, Maotai, Shandong Taishan, Xinjiang Yili, Shaanxi West Phoenix, Henan Dukang across several provinces, and Sichuan Swellfun, Jiangsu Yang, Anhui, Shandong some local wine companies, they are all very to limit this practice: doubt, restrict or even outright boycott of the brand’s business, also located in many provinces. So, is there only to liquor companies are Anhui, “Anhui liquor business in common” mean? Years ago, we sought the emblem of wine marketing business model, then there is cold. But no matter, “the audience