Marketing Communication- planning implementation okay-.doc

 PAGE \* MERGEFORMAT 12 Marketing Communication: planning implementation okay? Now a direct impact on marketing communication effects of many factors, such as: national policy strict management, an increase in similar products, functions very much the same negative impact on the media, products, frequent exposure, credibility, and so causes a drastic drop, straight down a direct result of advertising effectiveness, it is external; There are internal factors, such as: advertising creative, advertising planning, advertising targeting, media selection, media mix, timing, text, martial arts and advertising the details of implementation, etc., a more direct impact on the overall effect of advertising communication. In fact, the impact of marketing communication effectiveness is often the most important two factors are: the planning and implementation. Dissemination of results is good, planning implementation of the unavoidable! If there is no good planning and effective implementation of any marketing communication will be in vain! Make the market, only the first found, can we solve the problem! Therefore, when we feel bad when the effects of advertising communication, we must first ask ourselves this: ‘We are planning in the end okay? Implementation in the end okay? ... ... ‘ Some time ago, Hebei Cangzhou Mr. Dou see me one on ‘breakthrough consumer advertising Zhaneng psychological defense’ articles, with deep feeling, immediately to the magazine, part editorial advisory request I contact to me Consulting Marketing dissemination and market launch and so on. To communicate with Mr. Dou and learned that he was the city of Cangzhou Hejian, agents a series of health-care tea, there are buck Eucommia tea, three hypoglycemic tea, ginkgo tea, and so peace of mind, some more than 30 varieties, said to be more confusion to the market launch, advertising planning, communication, etc. is not professional, specially to me some advice and said the price is very low, the effe