Marketing Communications creative style all their own four of the four - the gold standard.doc
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Marketing Communications creative style all their own four of the four - the gold standard
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Marketing Communications creative style all their own four of the four - the gold standard
The so-called gold standard, that is, the performance of the brand positioning and advertising for the brand to set up a can of the more remarkable when compared with the same brand of rhetoric, which reflects the brand’s higher than the first-class, one-upmanship; the gold standard to highlight the brand excellent quality, unique interests and new values, so that the brand selling proposition (USP) more expressive power, impact, persuasiveness and promotional power.
A gold standard of advantages:
1, superiority; the use of ‘gold standard’, to highlight the advantages of products, to demonstrate its excellent compared to other brands, so that their own brand of similar brands skyrocketing.
2, exclusivity; the use of ‘golden standard’ to advertise the brand’s performance is highly exclusive, so that the brand unique, and contribute to the formation of a distinct brand differentiation.
2, gold standard classification:
1, the product category standards - emphasis on leadership and professional;
Emphasize the brand in the same industry or kind of leadership, professional status, such as the claim that ‘selling’, ‘certain types of experts,’ and so on, make the product brand and category equated exclusive category market, thus highlighting the superiority of the brand, as well as other similar brands of reject.
If Budweiser beer claim to be ‘the world’s largest and most famous U.S. beer’; Shuanghui stressed that ‘to create a Chinese meat brands’; Bird declared that ‘national sales for three consecutive years No. 1’, these are the law of the use of the gold standard . Youngor claim to be ‘shirts of experts’; Glanz release tank air conditioning, claim to be ‘Guiji experts’, leading to the other competing brands can not use the same positioning strategy, which are also the gold standard rule performance.
Celebrity - Pocket PC experts;
Celebrity by
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