Marketing concept of dementia.doc

 PAGE \* MERGEFORMAT 11 Marketing concept of dementia Not properly Concept There can not be True Behavior The concept of backward Is the largest Backward Marketing performance is certainly affected by many factors and constraints, but whether the marketing concept and strategy of science is one of the most important factor. Marketing concept and even the old errors affecting the scientific enterprise marketing strategy for the biggest obstacle. We have recently director of marketing, some companies do a survey on marketing purposes, in which a question is: ‘is the essence of marketing (l) for the product to find the user; (2) for users to find products’. The survey found that more than 80% of the respondents answered yes ‘for the product to find the user’. ‘For the product to find the user’ represents a typical ‘marketing oriented’ concepts and strategies, its essence is still standing on an enterprise-centric point of view to think about marketing problems. At present, both companies attach importance to the concept of marketing, The most pressing problem is the scientific concept of marketing. According to our understanding of the work, the current concept of corporate marketing major errors in three aspects: A lack of systematic and scientific marketing concept Is specifically manifested in the following aspects: 1. To simply as the marketing of products produced after the need for work, too much emphasis on the importance of product promotion. Even some companies think that as long as the strengthening of advertising, personal selling and public relations promotional activities, products, necessarily marketable. Therefore, there was a large number of patents that no one is interested, but the rapid development of the advertising industry is not a normal situation. 2. Ignore the products into the market before the market research, market forecasts, new product market testing and positioning strategy of the work. Now foreign enterprises to enter