Marketing in Shanghai the Yangtze River Delta Marketing.doc

 PAGE \* MERGEFORMAT 30 Marketing in Shanghai the Yangtze River Delta Marketing Shanghai is the Far East region’s most prosperous cities, known as known as Paris of the Orient. Of the last century, 80 years Shanghai in the country’s economic position once fell, while Hong Kong’s capital, such as real estate, and banking policy advantage and the Mainland, the use of a broad mass market continuously develop and grow, leading Hong Kong-Pearl River Delta under the lead closer to the international market, international export-oriented market economy is superior to the cycle of inward-looking products of Shanghai economy; then Shanghai has not only been in the forefront of reform and opening up, Guangdong beyond, but also once left behind in North Zhejiang Province in southern Jiangsu. Subject to the constraints of the Mainland economy environment, to large state-owned industry as the pillar of Shanghai’s economy is facing the pains of reform and state-owned asset disposal problems, the Yangtze River Delta at this time there is no clear regional concept. After 90 years, with the national policy of gradual adjustment and set off the tide of Pudong, Shanghai’s economic history, ushered in a rare development opportunity: a more explicit division of labor and foreign investment, rapid, continuous improvement of entrepreneurial environment, income level to a new level ... ... Yangtze River Delta, Shanghai has gradually developed into a leading city in the strongest economic strength, the Yangtze River Delta has emerged shape. In the land accounts for 1% of the population accounts for 6.25% of the place, and created a account for 1 / 5 of a strong industrial output and account for around 18% of the GDP. A strong economy, together with the entire Yangtze River Delta, Shanghai and gradually out of mainland cities frame of reference began to emulate the world-class metropolitan area, and launched its own blueprint for planning: financial center, information center, business