Marketing innovation and would like to say love you is not easy to.doc

 PAGE \* MERGEFORMAT 5 Marketing innovation and would like to say love you is not easy to Marketing innovation, is a more popular term. To listen to business executives often said that the need to innovate, or even every month requiring all departments to conduct a special innovation. I exclaimed: Marketing Innovation is like pocket extract, Shoudaoqinlai ye! ? Marketing Innovation refers to the relative to the original work, new ideas, new methods, new tools, new approaches and so on. In short, is the ‘new’, and can be inherited development of other sectors can also be ‘brought’. No matter what the marketing aspects of innovation, are not easily and move, all at once on the. Now many companies rush to demand innovative psychological, precisely speculation, speculators mindset, which is in the ‘business is not good to do’ mentality by complaints from the impetuous. Marketing Innovation takes time. Enterprises ‘not’ every day innovation. From the Mengniu’s ‘Super Girl’ to a white elephant of the ‘big bone surface’, from Qingdao, the ‘pure draft beer’ to Quanxing the ‘Shuijingfang’, how many years in order to have an innovation, whether it is product innovation or marketing innovation. Are not short of ‘ideas’ and ‘shoot forehead’. Marketing innovation is the marketing of long-term sediment accumulation results. There is no ‘thick plot’, there can be no innovation. Company has only to study the long-term consumer demand, focusing on consumer demand, it may be innovation in the interest of the demand points. Innovation often have ‘dream shining when I look back, that people in the lights Bend’ feeling. For innovation and innovative, rare cases of success. Marketing innovation needs time to mature. Not every innovation is a success, innovation is a cost. For example, instant noodle industry, nutrition class, innovative, large facial before, there are many companies attempt to have failed. Why do white elephant ‘big bone surface’ is successful, the most importa