Marketing Art of War- nine to victory.doc

 PAGE \* MERGEFORMAT 5 Marketing Art of War: nine to victory Preamble ‘The Art of War ‘5000-character study works written comments no less than 50 million words! ‘The Art of War’ to the modern commercial society, the value of Taiwan, Japan, the first carried out a lot of research, comes down to two things: The Art of War is a business strategy; The Art of War is marketing. In other words, from Sun Tzu’s principles of war derived by commercial principles, not only can guide ‘to do’ type of operation decision-making, but also be able to answer ‘how to do’ type of marketing methods. Through ‘The Art of War’ know the rules of business operations and marketing materials or lesson plans what MBA different? Business and marketing operation is both a law and it takes creative complex behavior systems. That is, commercial success and the accumulation of theoretical knowledge is not a simple causal relationship. MBA graduates can become an excellent manager, but not necessarily to be successful ‘businessman’. Competitive business practices and the conduct of war is too easy for the association, even though the war is just one form of political expression, not an end in itself, it is in their own business (profit) for the purpose of behavior, so the two-competitive conduct human background is very different. Art of War mostly on how the creative use of resources and mobilization of opponents to achieve victory, therefore, with the MBA teaching notes or marketing 4P, 4C, compared’s Art of War for the development of leadership and organizational capacity of greater practical value. ‘The Art of War’ 13, I read from a marketing point of view, summed up for the marketing Art of War 9. Sales is an old term, does not cover the rich content of modern marketing, marketing is a bit static, pedantic, Taiwan’s sales and marketing, marketing concepts will merge into one, you can precisely reflect the core substance of marketing warfare. ‘Marketing’s Art of War’ traditional po