Marketing innovation fulcrum - no problem in the problem.doc

 PAGE \* MERGEFORMAT 4 Marketing innovation fulcrum - no problem in the problem “Give me a fulcrum and I will move the Earth”, which is amazing if the spirit ah! We are still unable to move the earth, and there is no such boldness of vision, or the first to talk about leveraging the marketing thing! Many friends would often ask me a question: how you usually look for your customers to marketing activities in the problems that exist? Actually, this is a lot of books and theories to solve, and different companies on this issue there will be N different sets of templates for the actual planning and analysis, I am not going to say any specific strategy, I am intuitive type of person , today we talk about the application of intuition to solve this problem, I have a heart this position, I put the question of marketing is defined as: “no problem in the problem.” If this sentence appears in the student papers I do not know how to be criticized too! Obviously wrong sentences ah However, the actual work I want to say is this wrong sentences often the most effective, and fun! To give an actual example: for a world-renowned brands to improve marketing programs end, a little human contact with the consulting industry to see that this is a very hard row to hoe, international brands and domestic brands different, from management to the process have its a very complete system solutions for such companies to do, if not the top international consulting firm, then only for some basic details to the proposal, or really ??, But I did not do this, we first conduct a hypothesis: first, a stable system if you want to eventually arrive at different answers, obviously can only be based on different inputs, but assume that each input exactly the same, then a stable system should the same answer can only come to his best, if the answer is different, then the system is necessarily unstable, so that problems arose: the rigorous systems and processes, thought that different resul