Marketing Stories for the establishment of enterprises and the market heart Relations.doc

 PAGE \* MERGEFORMAT 8 Marketing Stories for the establishment of enterprises and the market ‘heart’ Relations Sales, marketing process, sales staff and business is often one of the issues being questioned: ‘It sounds / looks of your service, product is good, prices are also attractive. However, these have anything to do with me then? I do not seem to need these products, services. Thank you. Next time I contact you again when necessary. ‘ Please note: In the face of such problems, if answered properly, it can take up the invitation wedding invitation transaction. But if not handled properly, it often becomes the trap of selling the city suffered setbacks. In the normal sales process, sales are usually solutions that are often re-statement of products, services, advantages: compared with the same type of product price concessions, powerful excellent after-sales service network of widely distributed, long ... ... Unfortunately, the warranty limitations are: This ‘right’ answer is often, and do not drive customer behavior. Routine business of this response is often caused by potential customers because there is no emotional resonance, mood swings, and then motivate the consumer buying behavior occurs, so the answer would be reduced to an invalid response manner so that we missed with the deal. In the marketing mode of evolution, business and sales of homework has changed from product-centric ‘4 P ‘evolution to a customer-centric ‘4 C’, and then developed into to establish the relationship between the core of the ‘4 R ‘model. Repeatedly stressed the advantages of the product itself has been difficult to meet market and customer demand, it can not effectively drive buying behavior from happening. If the model’s role in modern business is to give direction and inspiration to increase the strength of advance, then Microsoft’s corporate image advertising is undoubtedly a very successful model. Entire three-minute long ad. It to a child through the long channel,