Marketing over Canton- how to break the limitations of a regional brand.doc

 PAGE \* MERGEFORMAT 10 Marketing over Canton: how to break the limitations of a regional brand ‘Next, we must break through the regional market into the country, become a national brand,’ so, we often hear. I also believe that few regional brands do not want to become a national brand, and not to a national brand as their future goals. In the grand goal behind, hidden process is often not simple, of course, in the end there, or change or reduced the success or failure of the points. No one wants failure, but how they can make their own national brands from the more recent or successful it into a national brand? In the failure process at the national brand behind the demise of A is the original live regional puffing quite nourishing snack foods brand, once located in its regional market accounted for 1 / 3 of a strong market share. But even this share, instead letting A brand volume growth seems to roof to the ceiling - in consecutive two-year period, A brand’s market share has been at 1 / 3 of wandering up and down. The face of growing difficulties, has been determined to do a national brand, brand A General Zhang, decided to stride into the pace of the national market, through competition in the market in a more wide-area to carry out a breakthrough and development. However, A brand to enter the national market conditions have it? And how can we extend it to the national market? Let’s take a look at the original Win A Brand National Market planning to do part of the book: In Chengdu, Nanjing, Xi’an, Beijing, cloth-point plan to complete, through an exclusive distribution to start the total market and driven around the local market, gradually formed on the major markets across the country coverage. In each of the regional market to send two sales management personnel, assistance and supervision of dealers to carry out sales, responsible for distributor A brand business staff training and management. In the issue of the candidates, mainly from the compa