Marketing is not defensive war.doc

 PAGE \* MERGEFORMAT 5 Marketing is not defensive war [i] in this world there is no real sense of defensive warfare, the so-called defensive shield composed of a series of attacks [- / i] [ There is only one marketing strategy - attack ‘Lu teacher, I do 6 billion in business size, you tell me a way to keep 6 billion, I do not want big, big risk, but I do not want to do is small, so small I can not be reconciled. ‘There is a business owner asked me. I said: ‘There is no this method, or you do next year by 10 million Marketing Integration, or you have to do back 3 100 million next year. ‘ Marketing, such as the boat must fall behind! A year later, the boss who to see, when I face frustration: ‘really regret not hear you, now less than two million in sales, and business appeared to be at no more! ‘ Laments aside, I said: ‘Now you have to re-integration of the enterprise, are much more difficult! ‘ Dali to do a risk, so they can not be reconciled to the Minor. This is a common lie at the heart of Chinese entrepreneurs knot. Similar expectations are: ‘I am not out to expand, as long as can keep my current market on the list’; ‘If I can keep the family property can be a’. These wonderful exploration of expectations and similar, without exception, ended in failure. Is there a way to ensure that we ‘is neither forward nor back,’ let us ‘once and for all’? No! Why? The reason why these good wishes can not be achieved because of its built on the so-called ‘defensive’ strategies. Really have the so-called purely ‘defensive strategy’ do? Throughout the history of the human history of war and competition, not a single nation and businesses relying on the defense strategy can be standing in the world of the forest. Because it has never existed in this world truly successful purely defensive strategy, the so-called defense is formed by a series of attacks on a shield! The world, a great military strategist once said: ‘true strategic in nature there is only one