Marketing challenge is how to solve it-.doc

 PAGE \* MERGEFORMAT 27 Marketing challenge is how to solve it? Diagnosis: identify the source of the problem Diagnosis is the first step in management consulting to do the work of the task is management consulting key to the success. Can be said that the problem diagnoses, and is equivalent to half the success! Zhuzhou City, although the food is only local state-owned small businesses, but as a result of heavy debt forced bankruptcy, how to choose a sensible way to achieve the purpose of a comeback? The vast numbers of employees and local governments, are worthy of serious consideration of the event. We can say that we are ‘between ordered in danger’, Zhuzhou City, the management of food earnest expectation and a high degree of trust, let us deeply shoulder their responsibilities are not light. Prior to this, there are well-meaning friends persuasion, consulting companies can only do for ‘icing on the cake’ thing, not suitable for ‘timely help’, Zhuzhou Food City is still a confusing situation, do not go asking for trouble. Our style of doing things may be different, the more people that the difficult ‘hard to tiger’, we have more they want to challenge it! Because only the difficult challenges, can there be beyond the ability of our own! To pay a total return, to do the do the best! The significance of diagnosis: to help the city of Zhuzhou food discovery or management activities to determine the main problems, diagnosed causes of the problems. Business process problems in three ways: First, prevent enterprises to develop business activities dominant issue. This question is obviously, prominent, easy to determine, but the companies are unable to resolve. Second, affect the smooth progress of the potential problems. This problem deep in the business complex business process, enterprises can not be detected. Third, businesses to develop new business, new problems may arise. Some of this problem is conventional in nature, while others are unexpected problems