Market building tripartite system.doc

 PAGE \* MERGEFORMAT 8 Market building ‘tripartite system’ In 1998, the National Motorcycle sluggish market demand and sales are not wang. Production and sales in the industry fell 13% from a year earlier cases, Qingqi Group work creatively, all indicators for ranking the same industry first. Achievements not only from scooters in product and management has done a major adjustment, but also from Qingqi Group has a full-fledged sales and service system - ‘tripartite system’ marketing system. ‘Tripartite system’ refers to the meaning of marketing system products and services Qingqi to realize their value through the three channels. Prior to 1995, ‘tripartite system’ of the main features of the branch chain, selling big and small and medium households, the development of the situation in 1995, according to the needs of light cavalry to supporting manufacturers into the sales and service system, and at this time ‘tripartite system’ content marketing system began to changes, small and medium farmers and sell big because of all belong to the middle areas, classified as a channel for two channels, and the supporting manufacturers are as a third channel, the new ‘tripartite system’ sales and service channel to become a chain of branch offices, sales large and supporting plants. In 1996, the Qingqi Group, the ‘tripartite system’ continuously enrich the content, adjust and perfect, the pace of adjustment in 1998 is the largest and fastest of the year, the ‘tripartite system’ has been given an updated meaning. The new ‘three-thirds’ system can be expressed as follows: Qingqi Group, in accordance with the development plan, these three channels, Qingqi business, selling big, and the supporting system for sales of each 1 / 3, the total number of service outlets is the total number of sales outlets 1 / 3 of OEM sales and service staff accounted for a total number of workers / 3. 1, vigorously to build self-marketing network, with chains For the brothers to their trades a