Market competition in the liquor industry the four key factors.doc

 PAGE \* MERGEFORMAT 11 Market competition in the liquor industry the four key factors Intense competition in the liquor industry, market conditions, a brand’s growth through a lot of setbacks and challenges, there are also a variety of factors. After many years of research and observation, Guo wild summed up the liquor industry, market competition exists in the four key factors, as for the liquor industry, the brand’s growth and development do something modest. 1: China’s liquor industry, the most important economic characteristics of that? 1, market size: China’s annual consumption of liquor is about 500 million tons, including Wuliangye, Jiannanchun, Luzhou, Langjiu, Shuijingfang, Tuopai River wine represented more than 40% share of the market share. 2, competition, compete range: mainly a regional competition, but only in small and medium enterprises; large enterprises, mainly in the national competition. SMEs may be in its origin to do a market within a radius of 1,000 kilometers, perhaps to a higher level of consumption of one or more urban development in the municipal market guerrilla; big business is using its own resources, to expand the brand. 3, the industry growth cycle in the current stage: relatively mature stage. 4, the number of competitors and their relative size: the industry has been carved up by a large number of small and medium enterprises, there is no one business, a product able to monopolize the market. In 1999, the state levy heavy taxes on liquor, a large number of small wineries closed down; emblem wine, Lu wine, liquor weak Henan, Sichuan liquor Xiong Qi. 5, the number of buyers and their size: the large number of buyers, the regional market in the Spring Festival consumption alarming; the urban-rural consumption, the potential has not fully been tapped. 6, forward integration and backward integration of the prevalence of: prior to the emergence of regional distributors on their own products; after manufacturers began to pay