Market downturn why hot water cube water purifier-.doc

 PAGE \* MERGEFORMAT 3 Market downturn why hot water cube water purifier? A downturn in the market for more than 10 years, known as the “sunrise industry” market - so contradictory description, but at the same time focus on “water purifier industry since 2000, domestic water purifier product after another, but band can not afford the splendor of the market, even if the intervention of international brands and home appliances giant, also just thrown a ripple, even though in recent years due to increased water pollution, have pulled sales, but still not hot brand. In April 2011, the Water Cube water purifier series test marketed in Jinan, Shandong, quickly rolled out the first month, the sales from the amount continues to heat up, the water purifier industry’s first three months, become Jinan, Shandong universal and even well-known a brand. Water Cube audible in this market downturn? Let us dissect thin. The Water Cube strategic solve three problems We believe that the success of the Water Cube water purifier to start is to strategically solve three key issues of demand differences, trust - Solve the “demand”: In fact, water purifier user base is fairly broad spectrum, but the people been preferred to solve the problem quickly, the Water Cube, from this point of view, the target consumer demand urgency divided into three kinds: 1: the elderly - they have been the major consumers of the functionality of the product, especially the main role is to filter impurities from water, bacteria, and other health products, water purifier, obvious effect in disease prevention For the elderly, with a strong driving force. Two kinds: young people - along with improved quality of life, part of the concern about quality of life and health awareness among the younger people on the water purifier cognitive intention. Three kinds: the family - water purifier in the family unit, everyone in the home has an associated, so, “healthy family” is also a need. Resolve