Marketing cities tourist cities to build brand.doc

 PAGE \* MERGEFORMAT 9 Marketing cities tourist cities to build brand Product brands, corporate brand name, cities also must have a brand, a commercialized society, the process of the city into an open market trading platform, if a city did not want to be forgotten, it must operate like a business, marketing products to operate as its own city, the city to create its own unique brand. A city brand of force Far-reaching impact of the brand, more and more data show that the strong brand’s market share is far higher than other brands, the world’s 3% of the strong brand occupy more than 40% market share. While in other niche markets, leading brands in the average interest rate was the second leading brand of four times; some even as high as six times. Brand principle also applies to 2 / 8 of the law, most of the market share of more than 80% occupied by a strong brand, and the remaining 20% of the market, the main points from the non-branded food. Can be seen, there is no brand will not be competitive, no brand would be no market. A decision of whether an enterprise has a strong brand in the enterprise’s position in the market, whether a city has a strong brand a direct impact on inward investment, tourists, consumers, decision-making. The city’s resources are the city’s product, when the city branding, the city’s image more vivid, concrete, image, city branding power is to let people know and understand this city, and some sort of image and association with the presence of the city naturally connected to the spirit of it into the city each and every element of being. Let the city’s competitiveness and vitality of the urban co-exist with the hygiene. Second, city brand connotation We say that a city’s natural environment, economic strength, cultural landscape, architectural and historical character of the city formed the characteristics of such urban features packaged to form city brand positioning. City brand is different from the general sense of public rel