Marketing China and the China Marketing.doc

 PAGE \* MERGEFORMAT 11 Marketing China and the China Marketing China must establish a rationale for their own national identity, to show their national strength can be very reliable. Why Marketing From EMKT. China Although China is still at a low level of marketing spending, its policies and measures related to market regulation is still relatively volatile, but in the past 20 years, China in attracting foreign companies, investment and tourism have made remarkable achievements . China’s huge consumer market, low production cost, rich culture, and the well-known historical relics let the Chinese have many advantages and initiative. But the financial crisis made the situation there has been some changes. Reduction in consumption due to the West, China’s exports declined by 20%. Older Chinese people have the habit of saving, which hampered the development of the domestic market. There are low-cost production from other countries, competition and the competition for global investment capital. China’s foreign tourism development index in a very long period of time has been substantially reduced. Therefore, China To carve a highly competitive global economy, take a cup of soup, we must make a greater effort. This need to be carefully carried out a systematic marketing campaign in order to build a strong brand identity in order to more clearly aware of their roles; still needs to develop a brand image of the item, buyers of the brand to establish brand awareness, brand demand and brand trust. Chinese brand identity China’s leaders and intellectuals over the years has been the national identity of their own planning. Chinese President Hu Jintao put forward a ‘harmonious society’ point of view, Deng Xiaoping explicitly, forcefully put forward ‘peace and development’ theme, Zheng Professor of ‘peaceful rise’ slogan, Jiang Zemin put forward the ‘strategic opportunity’. The elaboration of national identity for domestic politics and foreign forces have a particula