Marketing characteristics of Li Bai.doc

 PAGE \* MERGEFORMAT 14 Marketing characteristics of Li Bai According to AC-Nielsen Company announced last year, sales data, ranked top two in the detergent field is always in the limelight in the current two brands: Diaopai and odd strong. Few people expressed doubts about them among the best - from the odd strong delivery to the countryside into the rural areas, Diaopai set off wave of price cuts since the detergent market in recent years has been the two giant upside down. Surprisingly is has always been partial corner of private enterprises in southern China Liby quietly sit down third seat, and if the calculation of an integrated washing class sales, Li Bai and even 16 million more than the total amount of Qi Qiang while in second place. The company established in 1994, only six or seven years jumped to the forefront of the industry, in the extremely competitive Bosha quickly out of its market operation mode and a unique business ideas is definitely worth us to get to the bottom, and its started, development, promotion, also is in the stage of development of SMEs to draw a lot of ways. By the chicken-: to save money a firm foothold As early as ten years ago, Chen had taken a detergent agent Triumph, after years of struggle over the actual operation of the laundry detergent had gains a triumph germination Chen, the idea of their own business. Is easier said than done, when Chen triumph of capital is the only familiar with the laundry detergent sales channels, its own plant is not a lot of money, ‘OEM’ The idea was born. At the time the National washing industry, this mode of operation can be said to be the first set a precedent. Chen triumph with the words’ not to engage in OEM manufacturing, and so you have a factory built, it may have been out of date products, but there was no sufficient funds to build factories. I am not sure laundry detergent formulations, only to find experts; I do not know technology, we look for Technical Supervision to detect o