Market blast- to grab consumers seven inches.doc

 PAGE \* MERGEFORMAT 8 Market blast: to grab consumers ‘seven inches’ One day in November, we received Chuzhou, Anhui H Distillery boss called and asked for its new products listed on the market to start in northern Anhui. This is a little white wine production enterprises, the market spread in Anhui, Shandong, Henan, Jiangsu, Jiangxi, some 50 cities in five provinces, brand clutter, there are six kinds of many, but the sales are not large, with annual sales of only a 15 million yuan and 15 yuan on these low-end products accounted for 90% of the total sales volume ,15-60 yuan products make up only 10%. 15 yuan the following products because of low profits, the contribution of the low rate of corporate profits, more than 15 Yuan products, though the profit is better, but too little volume. Enterprises have been looking to expand sales of high-end products, has developed a price of 30-80 yuan from between four new products, but the face of fierce market competition, and high access costs, although done a lot of effort to spend a lot of money, products enter the market effect was very poor. Seeing that liquor consumption peak has been the past two months, business executives and sales people burning with impatience. Market Research Northern Anhui mainstream product price at 60 yuan, part of the market mid-range products, basic for the local brand. The superior products are largely imported brands, high-end price of 90 yuan. Mid-range hotel above mainstream consumer base for the business and business spending, accounting for about 70%. This is a wine style rather Sheng city, because the culture of the traditional mode of communication led to tradition, the general public, business and personal contacts are mostly carried out at the cocktail table. Biased in favor of the local characteristics of the negative type of personality, people like to spread gossip, as a white male mainstream consumer groups, for unheard-of an episode erotic relish a joke, in the aggrega