Market analysis of digital resources.doc

 PAGE \* MERGEFORMAT 7 Market analysis of digital resources As a marketing person for every one had their own work (and are working with the) market, in particular about to enter or just entering the market, a systematic market analysis, whether the work itself, or for their vocational skills, The meaning is self-evident. I am currently located in the digital resource market, the exact number of resources that China’s market, so I want this time to the market in this market level, the structure of demand for content, relationship factors, and environmental aspects of the future market has done The analysis to share with everyone to discuss. From the horizontal point of view, this market can be divided into the following areas: education industry market: including universities, vocational, general education, vocational education and training institutions, etc.; public library market; specific industry market: including research institutes, hospitals, the media industry and other public institutions and business organizations. The reason why such a classification, because in the following analysis of market structure, demand factors of the relationship between the content of research and the future outlook of these three categories environment, the market is there a significant difference. First, the Education industry market: its direct target market: the school for individual units, which is directly facing, expand business activities to achieve the ultimate target market objectives; end target market (indirect target market): The students and teaching staff (using digital resources of the individual) for individual units. Here I learned from the relationship between the two factors that affect the proceeding to analyze some characteristics of this market: At present, so for a long period of time end of the target market target market demands on the purchasing behavior of the direct decision-making does not give rise to qualitative impact The reason is also