Marketing change - Nirvana rebirth pharmaceutical companies.doc

 PAGE \* MERGEFORMAT 8 Marketing change - Nirvana rebirth pharmaceutical companies In 2009, with the lt;lt;National Essential Drugs List gt;gt;,lt;lt; national drug insurance directorygt;gt; the new rural cooperative, community health promotion and the province’s hanging tender procurement policy was gradually changes and the introduction of the pharmaceutical industry has experienced tremendous changes, although in the shadow of economic crisis, changes in the pharmaceutical industry a bit slow, but the coexistence of both crisis and opportunity for the pharmaceutical market, pharmaceutical companies, including the pharmaceutical industry and the pharmaceutical business, are thinking about the future of the way and many pharmaceutical enterprises are also faced with the choice between life and death in severe homogeneous Chinese pharmaceutical products today, the choice of a test of pharmaceutical companies marketing capabilities. Jun pharmaceutical industry and the Ministry of colleagues are watching closely the dynamics of the entire industry, from 2009 by some of the marketing programs of view, pharmaceutical companies change, especially change for the pharmaceutical companies, marketing has become an urgent priority, which medicine companies look far to see the clear, which will take the lead in moving business, the phoenix-like transformation, depending on the entrepreneur’s vision and sagacity. True Stories: (due to changes in the case said many companies are anonymous, does not have a strong persuasive, with the approval of corporate consent and the pharmaceutical industry and Jun Peng, executive general manager of a single security’s consent, I decided to real name form of writing this case, this case is very fresh, great reference value, because such cases for the reader to verify the authenticity of the event possible. I have four pharmaceutical services Henan, is a pharmaceutical company, Henan Quartet is an old state-owned pharmaceutical ent