Market aggression the Chinese concept of marketing.doc

 PAGE \* MERGEFORMAT 7 Market aggression the Chinese concept of marketing History of the world shows that never invaded another country must be weak. Businesses, have never challenged other people’s business enterprises must be weak. China’s history shows that we have been aggression by others, this is China’s shame. To the needs of our generation ‘war’ to overthrow the history. In the military needs, market competition is also needed. Therefore, Chinese enterprises need to cut the market to force the concept of aggression. Entrepreneurs, this is the mission. Market aggression of today’s latest marketing concept. Western marketing research tells us that the concept of marketing was initially spontaneous. People matter and material, monetary and exchange of objects in the sale of thinking evolved. Until the 20th century, 30’s, people began to put it into scientific track. Related to marketing theory, this time before the birth and first produced in the United States. Nevertheless, the American scholar Peter Drucker believes that the practice of marketing is not the first time, from the West, but from Japan. Mid-17th century, a member of the Mitsui family in Tokyo, established the world’s first department store, and its business purpose is to ensure customer satisfaction, customer satisfaction assistant to do for their design of appropriate products, to ensure the full supply, as well as the refund system. These practices not until 250 years later appeared on the U.S. Sears, Roebuck and Company. Drucker believes that this is the world’s oldest marketing concept. However, as a formal discipline, and Japan in the 20th century, 30 years before the introduction of a marketing system from the West. After World War II, this branch of learning in Japan is more of the useless. In 1953, general manager of Toshiba Electric Company Taizo Ishizaka visit to the United States after returning home, the first sentence is, ‘we have to a comprehensive study of the science of