Marketing channel sales at all levels of the potential to stimulate Trilogy.doc

 PAGE \* MERGEFORMAT 6 Marketing channel sales at all levels of the potential to stimulate Trilogy Time to return in 2003, the Southeast Area ice cream market, when all the ice cream manufacturers have not even gotten a ‘SARS’ wake, when the nightmare, Y brand ice cream, has been accompanied by consumption of a ‘revenge after SARS consumption’ in tide, have sprung up everywhere, when the ice cream, Southeast won the first reward, and from this show disdain for ‘group of ice’. As Y ice cream, the successful marketing of the Qin Lizhe real one, I am willing to do a happy memories, with all colleagues to share: 1, Southeast Area Market South-eastern region under the jurisdiction of Shanghai, Jiangsu, Zhejiang, Guangdong, Fujian, Jiangxi, Anhui, seven provinces and cities, dense population and more developed economy, forming a huge ice market and fierce competitive environment, attracted numerous manufacturers, such as the river of the crucian carp, have entered the market to competition in a sustained manner. And road snow, 5 Feng Ze Yi unremitting channel construction and the terminal input in building a relatively stable channel pattern. Department of Ng Fung operating in major cities virtually all over the East China; and the way the snow into the freezer with large-scale occupation of selling points, while in the modern path to achieve better sales. Lag behind the competition in this game, Y brand as an industry leader, we must calmly analyze the market, keen insight into the competitive situation, timely and appropriate manner, appropriate and decisive attack, fast and effective integration of channels, to stimulate the potential sales channels at all levels in order to win the most powerful competitive position. 2, Y brand ice cream, the status and objectives of the In 2002, Y brand sales in the region 220 million yuan in 2003 sales objective 3.2 billion in planned growth rate of 45.45%. Therefore, in terms of market development point of view or from th