Marketing is not war - New Marketing Environment Marketing Innovation Strategy.doc

 PAGE \* MERGEFORMAT 10 Marketing is not war - New Marketing Environment Marketing Innovation Strategy The first chapter, under the new marketing environment corporate marketing Reflection One to think about: Many business why not earn money, Matsushita said, ‘company’s biggest sin is not making money’. Why many businesses to survive in a complex environment in the face of increasingly fierce market competition, serious difficulties, not make any money? Why are Chinese private enterprises, the average life expectancy is only 3.5 years? With yesterday’s experience and ideas of today are making less money, with today’s experience and thinking has not earn the money tomorrow! Many businesses have been brilliant time, but the face of cis-changing external environment has turned a blind eye is still the successful experience of self-satisfaction, in order to maintaining the status quo, the result has been eliminated by the times. Case: Chinese mobile phone brands Bo Qi-Xing Yan, the lessons of defeat suddenly Yan China-made mobile phone brands since the mid-to late start of the last century, the face of Motorola, Nokia, Ericsson and other powerful opponents So, to some extent, success may be a dose of poison. No wonder, well-known management scholar Casper Shih pointed out: the mother of success is a failure. The reason why some companies make any money, that is, its innovative marketing innovation capability, especially poor, can not adapt to market changes and customer needs the pace of change. Product is king, the channel is king has become a thing of the era, replaced by the era of the brand is king. The brand-oriented marketing innovation is the future path to victory. Second, the development stages of marketing Let us look at the marketing stages of development and features: 1. Factory-oriented: This phase must be greater than for the contradiction between supply and demand in an extremely prominent, and very limited number of factories, the product i