Marketing communication tool- all the six degrees of perturbation theory.doc

 PAGE \* MERGEFORMAT 11 Marketing communication tool: all the six degrees of perturbation theory In an increasingly fragmented media environment, more and more diverse media channels now, and business problems to be solved is how to seize the attention of consumers to co-invest the amount of marketing budget to get the most effective marketing outputs. The non-life products, and no emotion at all, but when the product is marked with brand and promotion through a series of packaging, the product is given a unique personality and meaning. The purpose of marketing communications to brand personality of the place is passed on to consumers and lead to their resonance. camera is the core of all the six degrees of theory through a series of marketing innovation, and ultimately break through obstacles to make the brand value, leading to the minds of consumers. All six degrees of perturbation theory and sociology of the Six Degrees of Separation (Six Degrees of Separation) theory has the same purpose. Six degrees of separation, a Harvard University professor Stanley Milgram proposed, the core theory is that everyone in the community and any interval between a stranger who will not exceed six, that is, up to six people by any of you able to recognize a stranger. Similarly, all six degrees of perturbation theory to solve or how to achieve the purpose of the brand into contact with consumers, fun, interesting, emotional resonance, pleasant, warm, moving ... ... from which aspects of consumer sentiment , the brand may be connected with it occur, and this is the brand that encourage consumers to take the initiative to generate interest in understanding the most basic motivation, and even volunteered to spread the brand. At the same time, how to make the brand promotion activities can cause the media resonance, so that enterprises with minimum capital investment is to be the most effective marketing communications. These are all six degrees of perturbation theory to so