Marketing is not a show.doc

 PAGE \* MERGEFORMAT 5 Marketing is not a show In the modern marketing From .com management system, marketing is an essential part of, so large and small enterprises, the introduction of a new product, they often invest in marketing the larger energy and funds. However, many companies marketing an instance of the product to analyze, we can easily find that a considerable portion of marketing, was interpreted as a show. Firm size in general, but why at every turn to be on the CCTV or other mainstream media, show the courage; big brands, big companies heavily invested, indiscriminate bombings, show that the strength; deliberately Zhuangshennonggui, slogans, or some strange selling point, and headlines, show that the leader or a planner’s smart; demands longstanding, long, shows that the culture; to celebrities as endorsements, and changing the law to keep the stars on consumption experiences, then the show is the star, and the product has basically no too many relations; show talent, equipment, and demands technical level and core competitiveness, while show is quality. Marketing is not just advertising as simple as it is everyone knows the truth, it is precisely because of this, to simplify the market for advertising to promote itself is a misunderstanding. There was a carrot drink to do business, products listed at the beginning, spending huge sums landing CCTV, a three-month time-consuming Guoyi. Enterprise managers at the time that as long as the ad on air, it will certainly be a large number of customers flocked there as long as the customer orders, sales will naturally be greatly. As everyone knows, the country more than 30 provinces and autonomous regions, CCTV already achieved 100 percent coverage, which companies product, but only sold in Xinjiang. While the drop in advertising to, but the products have not been able to keep up, and after-sales service, consumer-driven, of course, not to mention. This pure form of advertising results, goes without say