Marketing channels and how the changes take place-.doc

 PAGE \* MERGEFORMAT 19 Marketing channels and how the changes take place? Coca-Cola Company for the terminal concentration of distribution system of regional implementation of ‘101 ‘, wow哈哈 to implement the’ vendor aggregators body ‘and sub-products of the investment system, Huiyuan’s’ sub-channel operation system’, Daly Park’s’ sub-category operation system ‘ and so are the right marketing From EMKT. system changes, and meticulous management of the achievements of the long-term development of these enterprises. The channel management for many companies can not change in accordance with the development trend of the times, greeted with at least a Waterloo defeat, such as the nineties well-known mango juice producers - Hengtai Mango lack of the necessary channels for distribution, once for the soy industry’s first two brands of soy milk in Xuzhou earth terminal overlooked in modern times in the development and so on have been eliminated. The reason is that a full understanding of the channel, changes in consumer demand, retail formats changes occur, competition, changes in such external factors and business strategies shift, product or business unit transformation occurs, management system has undergone changes in internal factors such as place did not change when the channel changes in a reasonable advantage of the opportunity, so that the output of products to consumers lack access or shrink down into the bottleneck, resulting in business failures in the market competition. How could we change the channel it? The author based on many years of marketing experience in channel management sorted out the following changes in access, for business and marketing channels researchers learning and reference. Channels sexuality factors include? Change the channel, we first have to understand the basic nature of channels, Zheng, only by understanding how the sexuality of the channel, we can according to the characteristics of the product channels for change. If water