Marketing is not equal to actual sales - marketing training and sales training of the difference between.doc

 PAGE \* MERGEFORMAT 13 Marketing is not equal to actual sales - marketing training and sales training of the difference between Sales are an important element of marketing, but can not represent the marketing, but marketing the specific content of what has been a topic that we need a clear, especially now on the market and sales training, sales training, confusion, so many companies In an interview after the training, put a lot of personalized sales training, applied to companies marketing them, resulting in even greater confusion of the time, this should review the concept of the training market confuse the issue, because it has caused harm to the business. I remember in 1998 I launched a real marketing six monographs after the actual marketing term in the Chinese market after years of certification and inspection have been more and more people are concerned about the actual concept of marketing, but also more and more The people began to attach importance to the actual role of the Chinese market. A few years ago, when the actual word of marketing has just begun to be mentioned when the author had been subjected to criticism from various sides, as the market’s progress and a lot of marketing knowledge was vague on the market are beginning to step in understanding the deep has been gradually accepted the concept of real marketing, this year, as many well-known multinational companies to give up his stick on the market a lot of abstraction, start looking for real sales people in China feel the pulse of the Chinese market for its operational problems when the real marketing Since then, the concept was only a lot of Chinese people began to xenophilia marketing awareness and attention. But along came the concept of combat flying all over the sky, many people have the name of real marketing concept, talking about the abstract theoretical system, so that our enterprises can not be summed up according to their argument or case to guide the practice of enterprises,