Marketing is the business value of the process to meet customer needs.doc

 PAGE \* MERGEFORMAT 4 Marketing is the business value of the process to meet customer needs The concept of marketing, we all know, many experts, many articles have already spoken. However, most point of argument is to stand a third party to talk about marketing, with little standing business customer’s perspective to talk about what is marketing, third party point of view is a relatively objective, comprehensive, but is not conducive to enterprise management those who grasp the core concepts of marketing. For example Philip. Kotler in ‘Marketing Management’ a book to the definition of marketing: ‘Marketing is at the appropriate time; the right place at the right price; the appropriate means of communication and promotion, to the appropriate consumer the provision of appropriate products and services process. ‘This definition which stressed the’ right ‘, referred to the time, place, price, communication, promotion, product, consumers, service of these fundamental concepts of marketing. This definition can be seen standing on a third party point of view, and describe the marketing process is very comprehensive, 4P implied including, but in the end to which the concept of the most important, what is the core of marketing, did not say very thoroughly. In training, I found that in accordance with this concept in terms of marketing, many of them listening to later, will feel very good definition true, but after some forget that it is difficult, and daily business operations together. So I think that standing in business and customer point of view to talk about what is marketing. 1, standing on the perspective of business customers: All the enterprise’s behavior, a company’s resources, is simply to meet customer needs. I am in the ‘five kinds of marketing management to meet the demand’ one article already mentioned, companies to meet consumer demand, the terminal needs, the needs of distributors, sales representatives of the demand requirements, the only way, b