Marketing is to break the rules.doc

 PAGE \* MERGEFORMAT 8 Marketing is to break the rules Stage of development, marketing, with the same cards at this time, corporate cards in hand more than the primary stage, but still not enough surplus. Enterprises must win this hand, the same should strange victory, not by common sense out the card, do not follow the rules out the card, to break the rules, is the master cards. If for a child and an adult game, but also to win, how compare? And adults than the strength, the children would definitely be inferior; and stronger than adults, children, or less; and jump Paoyuan than adults, children are still not as good as; and knowledgeable than adults, children less the same. Children and adults should be more than anything? Be able to jump out of conventional thinking, than something else. Can and adults than the building-block, and the adults than the imagination, and adults than crying, and adults than cute. In this way than the case, mostly children win. You see, the rules change slightly for a moment if a change point of comparison, just gently a rotation, winning or losing the balance shift the initiative to change the rules on the other side. Enterprises The same is true in marketing, to find the point of changing the rules, so that the balance of the victory to their own tilt only did what they do best thing, the rules of the game to their own good at the local tilt, you’re a winner. Goal is to push: target priority, the status quo second People have their own inertia of thinking, companies develop their own long-term strategic plans and annual marketing plan, again it was formulated according to conventional thinking, look at their status, again as a target, such targets are often not challenging, there is no challenging goals, can not help businesses to grow rapidly. China’s economy this day, there is still a lot of leap-forward development opportunities, if an enterprise step by step, according to the status quo to set business goals, it is