Marketing Kunming- Ideal and Reality.doc

 PAGE \* MERGEFORMAT 18 Marketing Kunming: Ideal and Reality There was a lot of people have been to Kunming, where there are no complaints characteristics, such criticism has often appeared in a number of experts and celebrities mouth pen, in particular, they pointed out that his own went to the beautiful cities such as Shanghai, Dalian, Qingdao, Xiamen and the like, no one would think that they put unreasonable: Kunming has long been poor planning and mismanagement, city fully revealed the true face is always unsatisfactory, even though many media outlets reported that ulterior motives do not change their impression of whitewash. Major cities across the country’s overall economic strength of competition, ranked so that the continuous decline in Kunming, Shashi anxious. Kunming was a well-known in China’s urban communities is not high in the western city, in 1999, Yunnan Province, to seize a golden opportunity to win the World Horticultural Exposition in Kunming bid, this event brought about by success of ‘attention economy ‘effects, but also for Kunming brought a remarkable miracle. Kunming, more and more beautiful. The Kunming ‘s’ off In 2003 summer, when most cities are in the stifling heat wave bursts of heat, the one Mr. Zhang arrived in Wuhan to Kunming. They feel comfortable standing Xishan Longmen, looking at the foot of 500 years in Dianchi Lake and the Kunming Cheng, comfortably enjoying the cool breeze Dianchi Lake, ‘nice weather here, ah, the TV was right -’ Every day is the Kunming Spring ‘. ‘ ‘Kunming every day in spring’ is the Kunming city government paid for television advertising in the central language, this slogan is ‘marketing Kunming,’ is a symbolic slogan. ‘Marketing Kunming’ is taken by the government of Kunming in a similar way of corporate marketing ‘change in Kunming, the economy and change the mental outlook of Kunming’ measures. Introduction of this measure due to a sounding of the survey results show that Kunming is no lack o