Marketing Conference.doc

 PAGE \* MERGEFORMAT 26 Marketing Conference Today’s society is an information over-rich, knowledge-era of explosive growth. Businesses, teams and individuals to make profits, to attract attention, to market themselves not hesitate to use every marketing tool. To face the reality of the situation, an effective way is to use meetings, forums, seminars or exhibitions, etc. to carry out, namely, by the Conference of marketing approach. In this way, can effectively the enterprise, team or personal views, ideas, behavior and even the product spread to the audience so as to improve self-awareness, foster self-image and increase product sales purposes. Whether international conferences or national seminars, as long as an implementation of a successful meeting, the preparatory period of self-promotion from the date of public relations, budget control to the implementation of activities the day of the meeting and security control, to the visitors after the conclusion of the meeting was excellent analysis of disadvantages to review and so on, are all part of a chain, the pace of tight work. In addition to a successful meeting was held to achieve the original purpose of the meeting, but also enhance the image of the external cost for additional meeting, or even directly related to its year. So, we called the meeting this form of marketing. Successful meeting brought the total benefits of marketing more than the original purpose of the meeting agenda and, therefore conferences, forums, seminars, investment will, of exhibition and other forms to people are keen on. So how to run a meeting, that the determination of the theme from the meeting, the meeting preparation and publicity, the venue layout to the ticket sales and the control of the conference site, as well as a review after the analysis of such a process should be how it works and how to achieve the desired economic and social benefits, but also become an issue of concern. Meeting, is a relatively broad concept,