Market operations and marketing to foreign criticism of the theory.doc

 PAGE \* MERGEFORMAT 9 Market operations and marketing to foreign criticism of the theory Against one: do not understand the Chinese market - Eastern and Western values #8203;#8203;issues Some people do more of a psychological experiment, to assess the cultural differences between East and West, put a gold fish tank to the U.S. and Japanese students, U.S. students are most concerned about is the biggest piece of the aquarium fish, but more attention to Japanese students the overall structure of the tank, such as: how many fish, the location of plants, rockery location, etc., in different cultural environments, people focus on the surrounding events is not the same, in the “individualism” of Western popular culture, people are more concerned about themselves, while ignoring the surrounding environment, numerous people in Europe and America can kiss the NPC, for “collectivism” under the influence of our culture, it is not easy to accept, because we care more about the surrounding environment, Europeans and Americans Identity maverick behavior, always with “I” as the center, so they divorce rate is not what strange things, and that “collectivism” of the Asian countries, “personal” not important at all, has no independent existence as an individual , but the convergence in the different social roles, these roles include the “father”, “son”, “Friends,” “colleagues”, “husband”, “leadership”, such as different roles, we have a lot of NPC among most of the time lost in a different role, the often forget that self-existence. Strong self-consciousness in the West, USP theory has been generally recognized, just as the largest aquarium fish, this is the thinking of Western inertia, while the model with an obvious Japanese Oriental thought, more attention the “environment” rather than “self”, they see the structure of the entire tank, so Westerners are better at “Focus” type of thinking, and Asians are good at “overall” of thinking. Foreign advertising companies unde