Market operations and marketing to foreign criticism of the theory (b).docVIP

 PAGE \* MERGEFORMAT 10 Market operations and marketing to foreign criticism of the theory (b) Advertising Communication Theory - Communication competitive factors in the primary focus The degradation of communication is to convince “Advertising is the communication skills”, which is the definition of this era of advertising, and more time on the earlier definition of advertising is “selling a piece of paper.” Ad is no longer limited to the modern publicity in the paper, so the market can no longer not limited to, paper, and then there is the “art of persuasion.” attempt to one-time early advertising to persuade consumers to buy products, they like to copy that long to convince one-time impact on consumers, this is what the ambition, but also need What a capability. This is the best definition of advertising. But modern advertising people do not have previous advertising ambitions, they have no confidence to persuade consumers, while the “communication theory” seize the opportunity to become a fig leaf for incompetence advertising, so advertising becomes a simple goal more, imagine if you catch a girl becomes the target to communicate with her about, is not it a lot easier? difference is that this goal may change your heart and soul, and a reduction in advertising communication objectives In addition to a waste of money the customer should have no more sense than to do. Because in the market side, the product faces power relatively weak advertising consulting company, that always have their own strengths it! Why advertising companies often also to “consumer expert” itself, the advertising company a better understanding of consumers, with consumers to understand communication skills, which became the present value of advertising openly. Ever since, the advertising companies will become business and consumers that “sent word people.” glib as good at advertising agency as saying nasty more appealing. But the fact is the perspective of advertising agen