Market leading brands how to fight defensive wars - GUIDEC defensive counter-attack strategy analysis.doc

 PAGE \* MERGEFORMAT 21 Market leading brands how to fight defensive wars - GUIDEC defensive counter-attack strategy analysis To beat the opponent, targeting only the customers are not enough. Because competitors always staring at you, in order to plan your market occupied territory, so also to prevent the opponent attacks. When GUIDEC to more than 10 billion in sales the first place among China’s PDA market, the throne of the brand, the Hi-Tech Wealth Zhang Zhengyu clearly felt that the veterans ‘Fengyuyulai’, because the market there are other eye - celebrities in the stare with him, he had to alert them. In 1998 years ago, Hi-Tech Wealth is only a celebrity agent. After that, the fledgling of the Zhang Zhengyu decide to build your own PDA. December 18, 1998, Henderson Albert announced that its self-developed PDA products ‘GUIDEC’ a full listing. GUIDEC for its excellent planning and marketing and fame: in 1998 sold 50 million units in 1999 reached 100 million units, occupying 60% of China’s market, but only more than a year’s time. In this connection, celebrity somewhat reconciled: Since 1992 debut, we’ve been in the domestic market is thriving, simply did not put Albert Henderson looked down on. In the face of brutal competition in the market, celebrities at last to ‘Apprentice’ shot had. GUIDEC does not mean that closure of the generation, always shows a market leader in the extraordinary resilience and innovative spirit, to defend its market territory, against celebrity challenge. Counter-defense: A program GUIDEC slap in the face As the market leading brands in the face challenger aggressive offensive may be in the initial sharp decline in market share. At this time can best demonstrate the ability to market leader, someone will attack while running around in circles before the loss, smart while those aiming at the opponent’s claws in its ‘Achilles heel’, and then based on 42 jin of pulling force, repel the enemy attack. Market challengers tend to